Bringing in very attractive people to hawk products has become a common sales tactic at conferences. Now one major technology conference has apparently decided it's time to say goodbye to the "booth babe." Oh no, now everyone will have to pay attention to the products!
Okay, let's call these very pretty people "promotional models" instead, which is the proper terminology from what I can gather? Anyway, Network World reports on an impending technology conference that no longer wants such an attractive distraction standing front and center on the conference floor.
It's a brave new world, technology conference attendees! You won't be able to sell products and sign deals on the power of unattainable pretty people anymore -- at least not at this particular conference? Think less sex appeal, more SQL server. Let's focus on the technology, people! Zzzzz...
Now the question is, will other major conferences -- in technology, automotive, the UFC, and other sectors -- eventually follow suit by requiring attractive "promotional models" to wear business suits instead of tight body suits, or whatever? I guess we'll see if it turns into a larger conference industry trend over the next few years.
In the meantime, you'd better pretty up your product lines, marketing teams! You know, just in case. Well, at least we'll always have conference swag, right?
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